We are As If Pictures. We design, build and deliver newsroom transformations for some of the world's biggest broadcasters, and we make the tools that keep them working after launch. Journalists and technologists, working as one.
Not transforming has a price too. It just never arrives as one invoice. Pick the ones you recognise from your own newsroom and we will show you where we would start.
Most transformations are split between a consultancy, an integrator and a trainer, and things fall through the gaps between them. We do all three, with people who have worked in newsrooms and people who build the technology.
We sit with your teams and map how the work really gets done, not how the diagram says it does.
One workflow, one metadata structure and one set of roles, designed for every team at once.
Configuration, automation and integrations, from cloud architecture down to how a reporter files.
Cohort by cohort, role by role, on live workflow boards your people can still find a year later.
We are on the floor for rehearsals and go-live, and we stay until the new way is simply the way.
Journalists and technologists, working as one.
Every product started as something we had to do by hand on a real project. Each one works on its own, and they work better together.
Your workflows as live, searchable boards. They are the training material on day one and the reference every day after, with an assistant that answers from your own boards.
The whole transformation in one plan: teams, curriculum, cohorts, rotas and launch dates. No more running it on spreadsheets.
Modular automation for the systems you already have: vertical reframing, highlights, social publishing and an image editor inside your media library.
Rules that decide what is archived, what is kept and what is deleted, tested before anything is touched, so the archive grows and the bill does not have to.
A bridge for the months when some teams have moved and others have not, so nobody is cut off from the material while the change is under way.
in annual savings identified in a single change management engagement
automation templates, after one newsroom moved to story-centric automation
continents with active projects
years of doing this, inside newsrooms and alongside them
Every organisation we talk to gets a private page with its own numbers: choose the products you want, set your own team sizes, and watch the price move. If we have sent you a link, that is where your answer lives. If we have not, ask us for one.
Tell us a little about your newsroom and where it hurts. We will tell you honestly what it would take, and what it would be worth.